SB is a nanotechnology company focused on solutions for the environment. Its name came from Steiner and Bárbara, surnames of the founding partners. Composed of two simple and objective letters, the development of this visual identity challenged me to look closely at new angles, curves and different ways of creating a brand. A unique symbol, which reads both letters, but still does not have a clear translation, was a bold and elegant choice. And the brand concept is right there.